Visibility
Bringing targeted traffic
Engagement
Conversions
Measurement
Retention – Service, Hotel – Coupons
Recommendations
1. Visibility
Visibility is reaching out to your potential customers and letting them know who you are.
Visibility is being present in front of your customers.
Visibility is to let people know that you exist.
Visibility results in traffic to our website, blog, fan page, landing page, etc.
But are we getting potential customers to our website or just traffic?
2 ways to bring targeted traffic
Inbound marketing- Let our target market reach us - Organic Traffic By Content
Outbound marketing- We reach out to our potentials - Inorganic Traffic – Paid Traffic - Advertisements on the Internet
90 minutes – 15 minutes (Rejoin)
But are we getting potential customers to our website or just traffic?
2 ways to bring targeted traffic
Inbound marketing- Let our target market reach us - Organic Traffic By Content
Outbound marketing- We reach out to our potentials - Inorganic Traffic – Paid Traffic - Advertisements on the Internet
90 minutes – 15 minutes (Rejoin)
3. Engagement
Research & studies prove that out of all the visitors visiting our website, 95% are not interested in buying our products and services.
Only 5% of the visitors are either looking to buy or they are weighing their options.
So on our website, if the only thing that we are doing is trying to sell then at max we can convert 5% of our visitors… What about 95%.. how do we convert them…?
Engagement is making your visitors do some activities on your website.
Engagement is making visitors navigate through your website, it is to make people spend time on your website.
Engagement is to bring visitors back to your website.
Only 5% of the visitors are either looking to buy or they are weighing their options.
So on our website, if the only thing that we are doing is trying to sell then at max we can convert 5% of our visitors… What about 95%.. how do we convert them…?
Engagement is making your visitors do some activities on your website.
Engagement is making visitors navigate through your website, it is to make people spend time on your website.
Engagement is to bring visitors back to your website.
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4. Conversions/Lead Generation
Micro conversions : Eg: Creating an account in an e-commerce site is a micro
Macro conversions: Eg: Purchasing any product is a macro
E-commerce – Sale is the conversion
App store – Downloading application
Educational Institute – Students (Who paid the fee)
5. Measurement
Tracking, measuring the performance of your online marketing activities
Understanding the behavior of traffic
Performance of your web pages
6. Retention
Retaining visitors
Retaining customers
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