Search Engine Optimization (SEO) Process

How to do Search Engine Optimization?

1. On page (optimizing website content)
2. Off-page (increasing visibility and building backlinks)

On-Page Search Engine Optimization

On-page Search Engine Optimization is the practice of optimizing a person's web pages to rank better and earn extra relevant site visitors in search engines. On-page refers to each of the content and HTML supply code of a web page that can be optimized, rather than off-page search engine optimization that refers to hyperlinks and different external signals.

1. Keywords Placement
2. Meta tags creation
3. Content optimization
4. Internal linking – Bounce rate is reduced and the pages per visit 
    increases (Likability to Google)
5. Google webmasters tool/Bing webmasters tool
6. Creating a sitemap
7. Uploading sitemap

Keywords Placement

1.Title tags – Title of the webpage
2. Meta tags – Meta Keywords (Primary and Secondary Keywords), 
    Meta Description (summary of the page)
3. Headings (H1, H2, H3)
4. Text (the content of your webpage – 2 keywords/100 words) 
    {Keyword density – 2- 5 %}
5. Custom URL (Permalink) or Slug
6.  Anchor text link (Covering word on top of a link)
7. Alt tag – Description of your image

Title Tags

(65, 75) Should be 65 to 75 characters
Ex: <title>Apartments in Hyderabad, Chennai | PBEL City</title>

Meta Tags

<metaname=" keywords" content="Online Shoe Store, Shoe Store India, Buy an online shoe, buy shoes online, buy Shoes, buy footwear online, buy branded shoes, trendy shoes online" />

Meta Description- (135-165) Should be 135 to 165 characters
Online Shopping Store in India for Branded Shoes, Clothing; Accessories for Men and Women. Cash on Delivery, END OF SEASON SALE, Free Shipping, 30-day returns

Headings (H1, H2, H3----- H6)

H1= HEADING

H2= HEADING

H3= HEADING

URL (Uniform resource locator)
Address of any given webpage

http://myntra.com/134/abc/xyz

http://myntra.com/shoes/puma/men.html

Alt Tags, alternate text. 

Is a way to tell SE what an image is all about….
The keyword is “Honda Jazz interiors”

ALT Tag Examples-
1. Honda car
2. Image shows Honda Jazz car Interiors

Anchor text link

Add a link on our “keywords”… and not on words like “click here”

<ahref=”http://wikipedia.org/wiki/customers”> customers </a>

<ahref= “destination URL” >keyword</a>

Example:
1. click here to know more

2. Click here to read about “customers”

Content Optimization

CONTENT IS KING

1. Content Quantity
2. Content Quality
3. Content variety
4. Content readability
5. Blog
6. Internal links, xyz.com to xyz.com/abc
7. External links, xyz.com to 123.com/abc
8. Keyword density, 2%- 5%

Content readability

1. Contrast/color
2. Points
3. Small paragraphs

Sitemap

XML- http://xyz.com/sitemap.xml

HTML- https://harideepakvavilala.blogspot.com/sitemap.xml

XML Sitemaps are important for SEO because they make it easier for Google to find your site's pages—this is important because Google ranks web pages, not just websites. There is no downside to having an XML Sitemap and having one can improve your SEO, so we highly recommend them.

Robots

HTML- https://harideepakvavilala.blogspot.com/robots.txt

The Importance of a Robots.txt File for Your SEO. Your Robots.txt file is what tells the search engines which pages to access and index on your website on which pages not to. Keeping the search engines from accessing certain pages on your site is essential for both the privacy of your site and for your SEO