10 Powerful Ways to Increase Relevant Facebook Likes with Ads through Social Media Marketing
1. Run Page Like Sponsored Stories on Social Media
This is the best way to enlarge Page Likes. A Page Like Sponsored Story is surely advertising that “Friend A Likes Brand X.” Such commercials goal solely friends of Fans and can show up inside any placement (sidebar, laptop News Feed or Mobile News Feed).
This is social proof! If my pal likes something, perhaps I should, too?
Such an advert consists of a Like hyperlink and does not permit comments.
2. Use Basic and Relevant Targeting using Social Media
When you set up an Ad on Facebook, you want to make certain you use at least the most primary of targeting.
Here are a few of the approaches you can use to isolate potential Fans and avoid wasting money on people who do not care about your brand:
• Geography (Country, state/province, city, zip code)
• Age
• Gender
• Interested in (All, men or women)
• Relationships (All, single, engaged, in a relationship, married, or not specified)
• Languages
• Education (Anyone, college grad, in college, in high school)
• Workplaces
If your company solely applies to people in the U.S., there’s no purpose in wasting money outside of the country. The same goes for language, age, gender, and the different targeting basics.
3. Use Precise Interest or Broad Category Targeting Social Media
You can additionally pin down your basic targeting a bit extra by way of entering in some applicable keywords, phrases, and brands inside Precise Interests.
Think about your best consumer and the matters that interest them! If you don’t choose to enter each applicable phrase, you may also rather pick to enter a couple of Broad Categories…
Choose both Precise Interests or Broad Categories — now not both! I select Precise Interests.
This ad unit is what appears within the sidebar. Unlike a Sponsored Story, you can customize the title, copy, and imagery.
Such an ad takes more thought, but it also opens the door for split testing and optimization. Try many different variations of creativity and targeting to find what works best!
Sponsored Stories will only appear to friends of Fans, but other ads will give you this option. Make sure you run options targeting this important group!
Particularly if your audience is in the early growth stage, you should be using Facebook Sponsored Search Results.
You can target more popular (and relevant) Facebook Pages that users are likely to be searching for. Once again, think about the types of Pages your ideal customer likes.
It looks like I’m being targeted in such an ad!
7. Target Your Email List
Let’s say you already have an established email list, but you’re just now focusing on growing your Facebook Page. You can leverage that list with Custom Audiences!
Target members on your list who are not currently Fans with a marketplace or search ad to remind them to Like your Page. Since they’ve already proven to like your content, the conversion rate will be high if you have a quality list!
If your email list is high quality but small, you can expand it through Lookalike Audiences. This can help you target potential Fans who are similar to people on your email list.
Within Power Editor, click your list and then “Create Similar Audience.” From there, Facebook will find users who are either within the top 1% or 5% of similarity compared to your list.
Within the US, marketers have the powerful ability to target users based on purchase behaviors (online and offline) away from Facebook through the use of Partner Categories.
Targeting by interests is dependent on users providing accurate and updated information within their profiles. But Partner Categories allow you to target by actual purchase history and behaviors.
This is a powerful way to target your ideal customer!
10. Give to getting
If you run a marketplace ad, consider giving something away in exchange for a Page like. Of course, make sure that whatever it is you give away is highly relevant to your product or service. Use this as the hook within your ad copy.
Examples could include an eBook, access to a program, or a discount on your product or service. Ultimately, you want people interested in what you provide to like your Page. Avoid giving away iPads!
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