Digital Marketing Process

The first and most important phase of Internet marketing is planning visibility for a business, product, or service.

Visibility is reaching out to your potential customers and letting them know who you are.

Visibility is being present in front of your customers.

Visibility is to let people know that you exist.

2. Bring targeted traffic

Visibility results in traffic to our website, blog, fan page, landing page, etc.

But are we getting potential customers to our website or just traffic?

2 ways to bring targeted traffic

Inbound marketing- Let our target market reach us - Organic Traffic By Content

Outbound marketing- We reach out to our potential customers - Inorganic Traffic – Paid Traffic - Advertisements on the Internet.

90 minutes – 15 minutes (Rejoin)

3. Engagement

Research & studies prove that out of all the visitors visiting our website, 95% are not interested in buying our products and services.

Only 5% of the visitors are either looking to buy or they are weighing their options.

So on our website, if the only thing that we are doing is trying to sell, then at max we can convert 5% of our visitors… What about 95%.. how do we convert them…?

Engagement is making your visitors do some activities on your website.

Engagement is making visitors navigate through your website, and it is to make people spend time on your website.

Engagement is to bring visitors back to your website.

4. Conversions/Lead Generation

Micro conversions: Eg, creating an account on an e-commerce site is a micro conversion

Macro conversions: Eg, purchasing any product is a macro

E-commerce – Sale is the conversion

App store – Downloading an application

Educational Institute – Students (Who paid the fee)

5. Measurement

Tracking and measuring the performance of your online marketing activities

Understanding the behavior of traffic

Performance of your web pages

6. Retention

Retaining visitors

Retaining customers

Comments

Social Media Marketing 2

8 Ways to Get More Facebook Fans 1. Invite Friends and Customers through Social Media This is the first aspect that you need to do after developing your Facebook page. Invite your Facebook friends, share the web page on Facebook, and have your personnel do the same. Then put your e-mail list to work by sending your new web page to your clients with an email promotion. You ought to then make certain that “Like Us on Facebook” is a section of your electronic mail templates — both promotional and company signatures. 2. Grow Naturally — Be Interesting! No one wishes to like a boring Facebook page . And even if you do by hook or by crook force 100,000 followers to your page, if you aren’t fascinating, there is no cost in these 100,000 people. You can develop naturally by being fascinating enough that your cutting-edge followers engage with you. When they like or share your posts, comment, or submit content material on your wall, these things to do are spread to their frien...

Affiliate Marketing

Affiliate Marketing Affiliate Marketing is truly a revenue-sharing model that involves a partnership between an internet site publisher (or Affiliate Marketing Merchant) and a publicizer (Affiliate Marketer) – And Affiliate Marketing Jobs cope with the connection b/w their corporations and Affiliate Partners to channelize the relationship for driving sales revenues. To get the most effective suited Affiliate Marketing Jobs, you wish to understand a way to manage the company’s external and internal affiliate programs through all phases. inquiring following tips would assist you to get the best-suited Affiliate Marketing Jobs for you- Know the Affiliate Marketing Jobs Description Affiliate Marketing , which is additionally referred to as referral ...

Social Media Marketing 3

10 Powerful Ways to Increase Relevant Facebook Likes with Ads through Social Media Marketing 1. Run Page Like Sponsored Stories on Social Media This is the best way to enlarge Page Likes. A Page Like Sponsored Story is surely advertising that “Friend A Likes Brand X.” Such commercials goal solely friends of Fans and can show up inside any placement (sidebar, laptop News Feed or Mobile News Feed). This is social proof! If my pal likes something, perhaps I should, too? Such an advert consists of a Like hyperlink and does not permit comments. 2. Use Basic and Relevant Targeting using Social Media When you set up an Ad on Facebook , you want to make certain you use at least the most primary of targeting. Here are a few of the approaches you can use to isolate potential Fans and avoid wasting money on people who do not care about your brand: • Geography (Country, state/province, city, zip code) • Age • Gender • Interested in (All, men or women) • Re...

Search Engine Marketing

What is Search Engine Marketing ? Web crawler showcasing (SEM) is an advanced marketing technique used to expand the visibility of a site in search engine results pages. While the business term once alluded to both natural pursuit exercises, for example, search engine optimization (SEO) and paid, it presently alludes solely to paid search marketing. Web crawler promoting is, on the other hand, alluded to as paid inquiry or pay per click (PPC) . For what reason is SEM important? With an expanding number of purchasers looking into and looking for items on the web, search engine optimization has become a critical technique for expanding an organization's reach. Truth be told, most of the new guests to a site discover it by playing out an inquiry on a search engine. In web search tool promotion, sponsors pay for impressions that result in guests, making it an effective path for an organization to spend its advertising dollars...

Digital Marketing for Beginners

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