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Search Engine Optimization (SEO) Process 2

Search Engine Optimization (SEO) Process 2

 Off-Page SEO

 What is PAGE RANK- Score given by Google to a web page on a scale of 0-10. 10 being the highest.

 Page rank depends on

 1. Age of the domain name
2. No.of backlinks
3. Quality of backlinks
4. Link juice
5. Quality of content (on-page SEO)
6. Domain authority(1-100)
7. Page authority (1-100)


Link Juice- is a share of the page rank that is transferred to your webpage via a link.

 Webpage A (PR- 2)
It gives a link to Webpage B….
DA and PA in SEO

 Domain authority

 1. Page rank
2. Backlinks (quantity and quality)
3. Traffic
4. Age of the domain

 Page authority

 1. Page rank
2. Backlinks (quantity and quality)
3. Traffic
4. Age of the domain

 Types of links
1. Inbound
2. Outbound

 Follow and no-follow links.

1.<arel= “no follow”href="http://xyz.com"> anchor text   </a>

 2. <meta name=”robots” content= “no follow”/>
<ahref=”http://gm.bridgepages.net/videoskins”> anchor text </a>

 LINK BUILDING TECHNIQUES

 1. Low-hanging fruit (1st month)
2. Content
3. Blackhat techniques

 Low-quality backlinks/content

 1. Non-relevant content
2. Footer links
3. Keywords as anchor text (70-30)
4. Link farms
5. New domains (6 months old)
6. Backlinks of the backlink page
7. Links from comments on blogs
8. Too many profile links
9. 80-20 rule in link building(20% links for home
    page and 80% links for other webpages)

 What not to do in link building?

 1. No non-relevant backlinks, only get links from relevant content and web pages
2. Do not buy links
3. No link farms
4. Do not go for too many Web 2.0 links
5. Do not use the same content more than once
6. Do not go only to follow backlinks
7. Do not go only for keywords that match anchor text links
8. Not too many profile links
9. Try to get links from different IP addresses or web servers
10. Try to give multiple external links rather than giving just 1 link to your money site.
11. Try not to give links in the footer and add them between the content/text
12. Do not build too many/hundreds of backlinks overnight


Low-hanging fruit – easy to achieve!
1. Directory submission(only in the top)
2. Niche/Industry Specific directory submission(all)
3. Article Submission (gradually, your article is a minimum of 800 characters long) 
4. video submission(3-4 submission in 1 month) 4-5 submissions in a  month
5. Profile creation(do not build backlinks... spammy)  3-4 profiles (but for having citations)
    (your profile)
6. Press release submission(once every month…With  NEWS) 4-5 PR directories in 
    1 month
7. Blog directory submission(only in top directories.. just once)
8. Ebook directory submission(only in top directories….. 2 links- website, download here)
9. Blog comments/Forums discussions(only on related blogs and with contextual meaning
    full text….)
10.Infographic submission(convert articles into infographics and post)
11. Social bookmarking(only for visibility…. Blog articles infographics, articles, ebooks can 
     be bookmarked, bookmarking should be done from different accounts)

LINK BUILDING VIA CONTENT

 1. Free stuff (Engagement Option to collect email ids, but many times people share our
    resources on their own blogs/websites/sales pages, etc.)

 2. Guest blogging

 3. Paid blogs (Native advertising)

Free stuff

Create a survey - Then give away the results for free and help others in your niche. Ask questions that people want to know the answers to so that they will pass on the information via links.

Create how-to videos - Teach people how to use your products, or how to be better at their jobs. Give them the type of insights they'd usually have to pay for, and they'll thank you for it. We give away how-to guides that we could charge for, simply to build brand awareness.

Build an amazing infographic - Spend the time to make a great-looking infographic that presents key information on your niche. Make it fun to view, and post it on infographic sharing sites for a link back. (Easel.ly)

Write a whitepaper/research paper - Give it away rather than charging for the results, but ask people to tweet about the whitepaper so they can get it. Here's how the Clockwork Pirate does it. (Content locking)

Make a Top 10 list - Then link to everyone on the list and give them a badge to display on their own website. You're giving them links and exposure for free, but if they are proud of the achievement, they'll link back.
Guest blogging

 Guest blogging

 1. Finding your niche blog that accepts guest posts
2. Checking the quality of the blog (PR >=3)
3. Dropping email
4. Correspondence
5. Writing post
6. Getting the link
7. Checking the live webpage

 Finding blogs- find blogs via Google search.

 • Guest Post “niche”
• Write for us “niche”
• “Niche” submit a guest post
• “Niche” submit a post
• “Niche” guest blogging
• “Niche” guest blogger

Advertising agency

 • Starting a business
• Entrepreneurship
• Advertising and Marketing customers

Black Hat techniques for link building

 1. Old Domains (How to do/leverage an old domain that already has credibility in the 
     eyes of Google)
2. Content farming (content spinning)

 Old domains

 1. Change your NameServersasap and add content
2. The domain should be hosted on a different IP address
3. Wait for at least 1 month before you give a backlink and 6 months if it is a new domain. 
a. Give multiple links on the page, where you give one link to your business site

Content farming

  Article rewriting, blog rewriting, video transcript, and ebook rewriting
https://thebestspinner.com/
https://seocontentmachine.com/

 Google Algorithm update

1. Panda- Content quantity and quality
2. Penguin- Quality of backlinks
3. EMD- Exact match domain
4. Google Hummingbird
5. Mobilegeddon

Panda & Penguin update + how to recover from penalties

PANDA

Panda was designed to target content that was of low quality.

Panda Recovery Suggestions
• Create unique meta titles and descriptions for every page
• Remove low-quality or duplicate content from your site
• Reduce your ad to a content ratio(25% ad: 75% content)
• Increase the quality of the content (Edit grammar, increase research, include sources)
• Fix broken links within your site (which do not exist now – you have to remove that)
• Reduce bounce rate (<40% rate)
• Decrease site load time (3sec for desktop and 5 sec for mobile)

PENGUIN

This was an algorithmic change, as opposed to a human reviewer picking your site out. 

This update was designed to fight off common spam techniques that game/fool the search engines.

Penguin Focused On The Following:
• Aggressive exact-match anchor text (70:30)
• Overuse of exact-match domains (EMD) – whatismarketing.com
• Low-quality article marketing & blog spam (comments on non-relevant blogs)
• Keyword stuffing in internal/outbound links (2-5%, but if you do ANYTHING above 20% as 
  keyword density)

Penguin Recovery Suggestions
• Rebuild spammy links with legitimate link sources
• Repurpose the de-ranked site’s content onto a new domain and start over
• Increase quality links pointing to all pages of your site
• Increase anchor text variation (overlinking using the same anchor text was a big factor in 
  this update)
• Reduce internal link building (reduce does not mean to stop)4-5 internal links

Hummingbird – Search enhancement

Coco beans vendors in India

EMD – Exact Match Domains – Having a keyword in your domain is not a good idea

Mobilegeddon – Mobile-friendly`

Phantom Update (Reverse Panda) - http://www.entrepreneur.com/article/247146


Here are general Do and Don’ts in the new SEO climate:

DON’T
• Use spun content on your money/business site
• Keyword-stuff content
• Overlink using the same anchor text
• Delete Your Links (unless they are on a de-indexed blog network)
• Fill footers with overly optimised content OR links
• Buy exact match domains (EMD)
• Use doorway pages

DO
• Use all unique content on the money site
• Create content with large word counts of 800+
• Use a wide variety of anchor text in backlinking to the same page
• Optimise pages for more than one keyword phrase
• Use naked links in link-building activities (no anchor text)
• Use aged domains
• Remove low-quality content from your site (spun, low word count swiped)


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