Website Creation

Why do we need a website?

The importance of a website for advertising and marketing extends to each component of your digital advertising and marketing approach. As the spine of your online presence, each sort of communication, piece of content, or advertisement that you put online will power the client returned to your website. As such, your website must offer purchasers a clear idea of what your logo is set and what varieties of products or services you provide.

Requirements to create a Website

Programming knowledge or Website Builders like WordPress, Joomla, Drupal, Tumblr, etc.

Domain name and Hosting.

Niche – Objective of a website.
Eg: Business website, blog, e-commerce, etc.

Blueprint – Like navigation menus.

What is a Domain Name and Hosting?

A domain name is used to represent your website. It is used to direct to a particular destination on the internet.

Hosting is the space/storage where your website files get stored.

Main Types of Hosting

1. Shared Hosting (Preferable for Beginners)

2. Dedicated Hosting (Medium)

3. Cloud Hosting (Business)

4. VPS Hosting (Virtual Private Server) (Large Business)

Domain Name & Its Extensions

The extension of the website represents a type of website.

Examples:

.com – International wide

.in (or) .co.in – India specific

.net – Network related

.org – Organization

.gov – Government Websites

Extensions add priority to the website in SERP (Search Engine Results Page) compared to other websites based on the user's search queries.

We need to buy domain names from sellers like GoDaddy, SiteGround, etc.

HTTP - Hypertext Transfer Protocol.

HTTPS - Hypertext Transfer Protocol Secure. (It is used for websites that involve in money transactions)

How to choose a Niche or Topic for a Website?

Keyword planner in Google

Google trends

Facebook trends

A trick to create a Google account to use the keyword planner.
1. Search for Keyword Planner
2. Sign in using a Gmail account
3. Open another tab, type “ g.co/etoaw ” and press enter.

Keyword planner

Keywords entered in the keyword planner are called seed keywords.

A keyword planner is used to determine the number of searches on a particular keyword in a particular location for a period of time.

The results we get in the keyword planner are called “Keyword Ideas.”

Negative Keywords: Keywords that are not related to our website and the service you provide.

Trick to get Clients (Google AdWords)

Search with negative keywords added to brand keywords and promotional keywords. If results are included with that brand, then you approach them to correct their AdWords account as a digital marketing consultant.

Types of Keywords

Primary Keywords
Secondary Keywords
Long-Tail Keywords
High Competitive Keywords
Low Competition Keywords
High CPC (Cost Per Click) keywords
Low CPC (Cost Per Click) keywords
Seasonal Keywords
Money Keywords
Synonyms Keywords
Misspelled Keywords

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